Capilano University logo story honoured by the Canadian Association of Communicators in Education

October 10, 2017

Coup de Couer - 2

On Tuesday, October 2, 2017, Capilano University received a Coup de Coeur Award from the Canadian Association of Communicators in Education (CACE) at its annual awards ceremony held this year in Edmonton, Alta. 

The CACE Coup de Coeur Award recognizes a singular item of particular pride to its creators that also serves as a captivating example of educational communications. The name of the award is inspired by the French expression “coup de coeur” that is, “victory of the heart,” and alludes to something that evokes in the award’s judges a decidedly positive emotional reaction.

The story of Capilano University’s logo was recognized for conveying the multi-faceted depth of meaning for the University’s new logo. The story describes a symbol that stands for diversity, unity and illumination through education. By fusing modern abstract and Coast Salish artistic styles, the logo creates a wholly unique symbol in the post-secondary landscape that honours the University’s commitments to all students who pass through its doors.

Introduced in November 2016, the logo emerged from a collaborative process that combined input from First Nations Elders and artistic advisors with broader representation of the campus community.

“We are very appreciative of this special recognition,” says Capilano University President Paul Dangerfield. “We believe the meaning of our logo is as important as its form. The deep resonance of the symbol emerged from a creative process that harmonized many voices and speaks to the pride-of-identity we associate, both individually and collectively, with Capilano University.”

The CACE Coup de Coeur represents the third major award received by the University for its brand, and echoes the observation of Eduvation’s Ken Steele, the co-founder of Academica Group, who suggested earlier this year that: “Perhaps Capilano University's new brand can serve as an inspirational metaphor for the potential for reconciliation in Canada.”

Submitted by: Communications & Marketing