TOUR 220 Special Events - Tourism Generators

This course will cover all aspects of event management and event marketing: choosing the right event, designing a business (event) plan, event/cause marketing, sponsor proposals, managing the pre-event, event day(s) management, and post event activities. The course also acknowledges Indigenous ways and values that can be incorporated into events and event management. Students will design a new special event and prepare a business plan for that event. The course will also include case studies from existing events.