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The tourism marketing citation is focused on an introduction to sales and marketing within the tourism industry. Developing knowledge in the sales process, marketing strategies and an overall understanding of the relationships within and interrelationships of the tourism industry.
The citation is excellent for those who:
The citation provides key course learning that adds value to your employability skill set. It ladders seamlessly into the Tourism Management Co-operative diploma and Bachelor of Tourism Management.
The citation offers your choice of one elective within the program, which you can choose from an area of interest including hotels, events, adventure, eco-tourism, and conference services.
Have you already attended a college or university elsewhere? We accept courses from other institutions. Your best bet is to consult the
BC Transfer Guide. Need assistance? Contact our admissions office at
"The Tourism Marketing Citation gave me the opportunity to take tourism courses while upgrading my English and math marks, this enabled me to move into the diploma easily. I now have one semester left and am looking forward to entering the workforce to gain further industry experience and begin my tourism career!"
Kailey Tress, TMdip 2017
Follow us @caputourism on Twitter, like us on Facebook @capUTourism and follow us at @caputourism on Instagram!
Capilano University | 2055 Purcell Way, North Vancouver, British Columbia Canada V7J 3H5 Tel: 604.986.1911
Sunshine Coast | 5627 Inlet Avenue, Sechelt, British Columbia Canada V0N 3A0 Tel: 604.885.9310
Capilano University is named after Chief Joe Capilano, an important leader of the Squamish (Sḵwx̱wú7mesh) Nation of the Coast Salish people. We respectfully acknowledge that our campuses are located on the territories of the Lil’wat, Musqueam, Sechelt (shíshálh), Squamish and Tsleil-Waututh Nations.