• The Tourism Marketing and Development Post Baccalaureate Diploma (MADE) is on hiatus for 2018. 

    Please re-visit this page in 2019 for any updates on this program.

Tourism Marketing and Development Post Baccalaureate Diploma

  • The Post Baccalaureate Diploma in Tourism Marketing and Development is designed to provide international students and new Canadians, who hold a degree in a different field, the opportunity to earn a Canadian academic credential and gain valuable work experience in a local Canadian organization.

    The two-year program is condensed into four consecutive semesters and graduates can apply for a three-year Post Graduate Work Permit.

    What you’ll learn:

    • National and local trends in destination community, marketing and development
    • Sustainable business and revenue models that relate to destination challenges
    • Digital technologies that enhance quality and delivery of services, products and guest experiences.
    • Traveller motivators to create compelling stories for destinations and communities

    Key Highlights of the industry:

    • Over 1 billion global international travellers each year
    • International tourism represents 7% of the world’s exports in goods and services
    • Visitors to British Columbia increased over 12% last year
    • Travellers are looking for authentic experiences
    • Over 100,000 job vacancies expected in tourism in BC over the next ten years.

    Program Opportunities:

    • Meet and build connections with industry through field trips and networking events
    • Faculty experts who teach beyond a textbook
    • Valuable experience in North American business practice
    • Cross program interactions to engage international and domestic students
    • Work experience in a two-month work practicum