CapU has received many accolades for its 2016 rebrand.
The new colours, logo and mark reinvigorated CapU's brand, modernizing the University and strengthening its connection to traditional Coast Salish culture.
In addition to the awards listed here, the new brand received a strong affirmation from Eduvation's Ken Steele, co-founder of Academica Group, who placed it at the top of all new brands based on his survey of 100 higher education brand identity redesigns launched between 2015 and 2017.
In making the announcement, Steele said, "Perhaps Capilano University's new brand can serve as an inspirational metaphor for the potential for reconciliation in Canada."
In 2017, CapU received the Coup de Coeur award from the Canadian Association of Communicators in Education (CACE) for the brand story. making it the only post-secondary institution in Canada to receive a BRAVO award from CACE that year.
Originally introduced in November 2016, the logo is a unique symbol for CapU, fusing modern and traditional Coast Salish art styles while standing for diversity, unity and illumination through education.
In 2018, CapU received three silver awards from the Council for Advancement and Support of Education (CASE) District VIII for the combined work done by ION Brand Design and university employees in creating and implementing CapU's new brand.
The University's rebranding project, 2018-19 viewbook and program guide and digital viewbook all received recognition for excellence in "process, performance and purpose."
Judges were impressed with CapU's work, saying the rebrand project was "a perfect presentation for how to implement a brand."
CASE District VIII is geographically the largest of the eight districts, encompassing much of the western United States as well as B.C., Alberta, Saskatchewan, Manitoba and Nunavut.
The University & College Designers Association (UCDA) gave Capilano University the Integrated Campaign Award of Excellence in 2017 for the advertising campaign launching our new brand across the Lower Mainland.
This prestigious award was given to CapU in recognition of the standout work by university employees in promoting the new brand in highly-visible locations, including billboards, transit shelters, bus backs and social media.
In 2017, CapU also took home the Innovative Strategy Award of Excellence from the University & College Designers Association (UCDA) for its inspiring brand.
Reflecting the collaboration between students, faculty, employees, First Nations student representatives, advisors and Elders, the new logo and brand were appreciated by the UCDA as unique and inclusive for all members of the CapU community.
Out of more than 1,200 applicants from across North America, CapU was the only institution honoured by the UCDA for innovative strategy.