This course is intended for students who have taken an introduction to marketing course and have a positive foundation of marketing knowledge. It focuses on the ‘sales and promotions’ aspect of marketing examining the role that advertising, consumer and trade promotion, online marketing communications, direct marketing, public relations, alternative marketing and personal selling plays in marketing communications. Students will investigate current trends, theories, and frameworks of integrated marketing communications management in the tourism and hospitality sector in a variety of different market conditions.
This course is equivalent to TOUR 312. Duplicate credit will not be granted for this course and TOUR 312.
|Fall 2016 onwards|