Meetings, expositions, events and conventions (MEEC) are a key part of hospitality operations and can contribute significantly to hotel total revenue streams. This course introduces students to this market segment and the role it plays in hotel profitability. Students will examine the sales, servicing, and management of meetings, events, conventions, exhibitions, and trade shows in hotel and resort settings.
60 credits of 100-level or higher coursework
|Fall 2017 onwards|