School of Tourism Management
School of Business
Faculty of Global and Community Studies
Faculty of Business and Professional Studies
604.986.1911 ext. 3458
Cedar Building, room CE227
Diploma, Provincial Instructor Diploma Program, 2017.
MBA, University of British Columbia, 2007.
Certificate in Management, Project Management, ROYTEC/American Management Association, 2003.
B.Comm., Ryerson University, 1994.
"My goal is for students to leave my classes with tools that they can add to their toolbox and then apply to the challenges they encounter in the future."
Jacqueline Clarke (MBA, University of British Columbia, 2007) is a tourism industry professional. As a faculty member in the School of Tourism Management and School of Business at Capilano University, Clarke brings her depth and breadth of experience in the aviation, marine tourism and consulting sectors to the classroom to inspire, develop and motivate the next generation of tourism leaders. She instructs courses in strategic management. Clarke also plays a role in the ongoing development of the School of Tourism Management. She facilitated the faculty's three-year strategic plan, led the faculty's first program assessment initiative and served on the Curriculum Committee and Dean's Advisory Committee.
Prior to joining Capilano University, Clarke was a Director with InterVISTAS Consulting Group where she worked with aviation, tourism and economic development clients in Canada, the US and the Caribbean on strategic planning, industry research, benchmarking and business case analysis.
In her roles for both private and not-for-profit organizations, Clarke has been instrumental in building relationships with government, shaping policy and successfully representing industry interests. As Executive Director of the Yacht Services Association of Trinidad and Tobago, she successfully lobbied government to change financial policy to facilitate the sector's growth and was instrumental in the establishment of the Caribbean Marine Association in an effort to develop the region's yachting tourism product and strengthen regional cooperation.
Clarke also chaired the Yachting Industry Team of the Prime Minister's Standing Committee on Business Development to develop the National Yachting Industry Strategic Plan to guide the sectors growth and development, and served on the Tourism Sub-committee for the National Vision 2020 Strategy initiative.
Clarke was previously a board member of the Tourism Industry Association of British Columbia.
I use classroom set-ups that are more conducive to learning, such as learning pods for workshops, boardroom set-up for presentations and computer labs for in-class exercises. I use case studies, visual aids, videos, lectures, field trips, handouts, tutorials and industry guest speakers to engage students and cater to different learning styles.
I believe that students need several opportunities to practice applying course concepts and receive feedback on their efforts to truly learn course concepts. Major assignments are broken into several smaller assignments so students have the chance to learn from each step, improve their performance, incorporate the feedback provided and excel by the end of the course.