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Interested in a career in tourism? The two-year, 18-credit Tourism Marketing Citation at Capilano University will help you get your foot in the door of this competitive industry.

If you don't have the admission requirements to enter our Tourism Management diploma or degree programs, this introductory program enables you to start your studies in the field while completing your academic upgrading.

In the program, you'll have the opportunity to learn the basics about the industry and how the different relationships between partners work.

You'll also learn about the sales process and explore different marketing strategies while gaining a background in communications and hospitality management.

To learn more about this exciting program, continue down the page or contact tourism@capilanou.ca

CapU tourism students at Sewell's Marina in Horseshoe Bay.

Become a tourism marketing pro

Learn the basics of sales and marketing and explore your interest with electives in eco-tourism, hotels, events and more.

Career paths

  • Event coordinator
  • Hotel operations manager
  • Marketing manager
  • Reservations supervisor
  • Sales manager
  • Tourism information officer
  • Travel designer

Diversify your skill set with an elective

Add some breadth to your abilities by choosing one elective course from areas including special events, heritage, cultural and arts programming, hotel and tourism operations management, leadership fundamentals, conference services and more. 

Upgrade to a degree

Once you have completed the citation, you can ladder the credits and courses you've picked up in the program and use them to apply for the Bachelor of Tourism Management degree program or one of our diplomas. 

Related links

Request more info

Find out about your program of interest and learn about admission requirements, upcoming events, workshops and campus tours.

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Contact us

Contact us today for more information about the Tourism Marketing Citation program, including tuition and fees.

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Information sessions

Plan ahead with this calendar of important program information sessions and open houses.

Upcoming info sessions

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Are you ready to bring it?

Apply Now to CapU

Intakes

Important dates

Applications open

Oct 1, 2024 – Aug 5, 2025

Course Registration & Waitlisting start

Jun 23, 2025

Fee payment deadline

4:00 PM - Aug 25, 2025

NOTE: Important dates may change.

How to Apply

Are you applying as a domestic or as an international student?

Every student must apply to CapU through EducationPlannerBC (EPBC), a website for applying to universities and colleges across British Columbia.

Visit Apply Now to make sure you're ready to fill in your application.

  • When you submit your application, you will need to pay an application fee of $50, which gives you the opportunity to apply for 2 programs. 
  • You will need to upload a digital (PDF) copy of your transcripts and supporting documents at this time.
  • If you are currently in Grade 12, you must request that the Ministry of Education submit your transcript directly to Capilano University.
  • Documents must be in the original language of issue and translated into English by a recognized translator, if required.
Apply on EPBC

After submitting your application on EducationPlannerBC you will receive an acknowledgement message from us to your personal email.

  • This email will include your Student ID number and your myCapU account and email address.
  • Instructions on how to track your application will also be included.
  • All future messages from us will be sent to your myCapU email.
  • If you're applying to CapU as a new student, you can use your myCapU account to apply for entrance awards.

For students who have previously attended post-secondary, even though you submitted a digital copy of your transcripts on EducationPlannerBC, you must submit official university or college transcripts for transfer credit.

Please send all official documents to:

Registrar's Office
Library Building, Room LB152
2055 Purcell Way
North Vancouver, BC
V7J 3H5

Official documents may include:

These documents must be sent directly from that institution to Capilano University. They must include the seal of the institution and the signature of the authorizing school representative.

We will accept photocopies of transcripts if certified by the authorizing university or college officer. Notarized copies are not acceptable.

Students may also submit photocopies of academic documents verified by the issuing authority. These authorities include the Ministry of Education, the high school, university, or college, the apostille* or by the appropriate examination board.

Notarized copies are not acceptable.

*Apostille countries refers to an international form of a notary seal as certified by the Hague convention. These would be official notary documents from countries such as Russia, Ukraine, Armenia, Belarus, Kazakhstan, etc. and can be accepted in place of original or school-certified documents. The Apostille is prepared by either the Ministry of Education or the Ministry of Justice in these countries.

Please note: Documents issued in a language other than English must also include certified English translations. Documents must be in the original language of the issue and translated into English by a recognized translator, if required.

An academic document is original if issued to the student by the institution following that institution’s policies.

Notarized copies are not acceptable.

Once you've been accepted into a program, you'll need to start planning your courses.

  • You will be notified of your acceptance through your CapU email and your myCapU account.
  • View our page for admitted students to learn how to prepare for your first day.
  • If you wish to receive transfer credits, please submit official university/college/International Baccalaureate (IB)/Advanced Placements (AP) transcripts either electronically or by mail:

     

    Registrar's Office
    Library Building, Room LB152
    2055 Purcell Way
    North Vancouver, BC
    V7J 3H5

New Students

Most CapU programs need proof that you:

Every student must apply to CapU through EducationPlannerBC (EPBC), a website for applying to universities and colleges across British Columbia.

Visit Apply Now to make sure you're ready to fill in your application.

  • When you submit your application, you will need to pay a non-refundable application fee of C$135, which gives you the opportunity to apply for 2 programs.
  • You will need to upload a digital (PDF) copy of your transcripts and supporting documents at this time.
  • If your original transcripts and supporting documents are not written in English, please submit a translated copy.
Apply on EPBC

After submitting your application on EducationPlannerBC you will receive an acknowledgement message from us to your personal email.

  • This email will include your Student ID number and your myCapU account and email address.
  • Instructions on how to track your application will also be included.
  • All future messages from us will be sent to your myCapU email.
  • If you're applying to CapU as a new student, you can use your myCapU account to apply for entrance awards.
Funding for International Students

You've already sent digital copies of your transcripts to EducationPlannerBC as part of your CapU application, but we also need physical copies of your official high school, college or university transcripts.

If you're applying to CapU as a new student, you can use your myCapU account to apply for entrance awards.

Please send your official documents to:

Capilano University
Centre for International Experience, Room LB127
2055 Purcell Way
North Vancouver, B.C.
V7J 3H5

Official documents may include:

Students must submit official high school and university or college transcripts for admission.

These documents must be sent directly from that institution to Capilano University. They must include the seal of the institution and signature of the authorizing school representative.

We will accept photocopies of transcripts if certified by the authorizing high school, university, or college officer. Notarized copies are not acceptable.

Students may also submit photocopies of academic documents verified by the issuing authority. These authorities include the Ministry of Education, the high school, university, or college, the apostille* or by the appropriate examination board.

Notarized copies are not acceptable.

*Apostille countries refers to an international form of a notary seal as certified by the Hague convention. These would be official notary documents from countries such as Russia, Ukraine, Armenia, Belarus, Kazakhstan, etc. and can be accepted in place of original or school-certified documents. The Apostille is prepared by either the Ministry of Education or the Ministry of Justice in these countries.

Please note: Documents issued in a language other than English must also include certified English translations. Documents must be in the original language of the issue and translated into English by a recognized translator, if required.

An academic document is original if issued to the student by the institution following that institution’s policies.

Notarized copies are not acceptable.

If you are accepted into a program, you will receive a letter of offer in your myCapU email inbox.

  • You will need to confirm your acceptance into the program by paying a tuition deposit outlined in your letter of offer.
  • This deposit will go towards your first-semester tuition once you are registered for courses at CapU.

After paying your tuition deposit, you will receive a letter of acceptance in your myCapU inbox. This may be used to apply for, or renew, a study permit.

  • Depending on your citizenship, you may also need to apply for an entry visa.
Permits & Visas

Once you've been accepted into a program and have applied for your study permit, you'll need to start planning your courses.

  • You will be notified of your acceptance through your CapU email and your myCapU account.
  • View our page for admitted international students to learn how to prepare for your first day.
Info for Admitted International Students

Apply Now

Are you ready to rise to the challenge?

Apply now to CapU

Transfer Students

Find out how you can transfer your credits from another post-secondary institution to CapU.

Applying as a Transfer Student

Returning Students

If you're returning to CapU to complete your program or to apply into a new program, please contact the Registrar's Office.

Contact Registrar's Office

Switching Programs

If you want to change your program of study, you need to submit a new application to CapU.

Re-apply to CapU

Tuition and Fees

Are you applying as a domestic or as an international student?

Tuition Fees Total
Year 1 $2,967 $1,620 $4,587
Total $2,967 $1,620 $4,587
Tuition Fees Total
Year 1 $12,151 $1,620 $13,771
Total $12,151 $1,620 $13,771

Tuition & Fees Estimator

Get a detailed breakdown of the tuition and fees for your program.

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Entrance Awards

All new CapU students can fund their education with entrance awards.

See if I qualify

Term Awards

Continuing your studies at CapU? You may be eligible for awards, too.

Take me to the awards

Required Courses

Lower Level Required Courses

Total credits: 15.00

 

Lower Level Tourism Electives

Total credits: 3.00

Choose 3.00 credits from the following list:
REC 252Project Change: How to Think and Act Like a Changemaker3.00 credits
TOUR 220Special Events - Tourism Generators3.00 credits
TOUR 221Conference Services3.00 credits
TOUR 227Heritage, Cultural and Arts Planning for Tourism3.00 credits
TOUR 232Tourism Planning3.00 credits
TOUR 250Operations Management in Tourism & Hospitality I3.00 credits
TOUR 251Hotel Operations I: Food and Beverage3.00 credits
TOUR 252Hotel Operations I: Rooms Division3.00 credits
TOUR 253Adventure Tourism Operations3.00 credits
TOUR 255Management Concepts in the Adventure Industry3.00 credits
TOUR 256Adventure Education and Recreation Programming3.00 credits
WLP 153Leadership Fundamentals3.00 credits

Total program credits: 18.00

How to Declare

For the official publication of programs, course descriptions and admission requirements please view the Capilano University Calendar.

Have a question?

Get in touch with us!

About this program

School of Tourism Management
604 986 1911, ext. 3043
tourism@capilanou.ca

General inquiries

Student Information Services
Library Building, room LB152

604-984-4900
604-984-1798 (fax)
registration@capilanou.ca