CAPUMA chapter wins four awards

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Tag(s): Awards & Accolades, Business & Professional Studies, Current Students

Student members of CAPUMA 2019-2020

Students in the Capilano University Marketing Association (CAPUMA) received the welcome news that our university chapter won the Small Chapter of the Year award at the 2020 American Marketing Association International Collegiate Conference in New Orleans, March 12-14, 2020. A delegation of 10 CapU students had planned to attend the conference, but cancelled their travel plans due to COVID-19.

“We spent months preparing for our trip to New Orleans,” says Jesus R. Lopez, CAPUMA president. “Missing out on this learning and networking opportunity was really disappointing. So this recognition of our hard work was really good news at a time when we could all use some.”

“Our students compete against 325 collegiate chapters and CapU is only one of three Canadian institutions, so this award marks a significant achievement for our students,” says Andrea Eby, CAPUMA faculty advisor and instructor in the School of Business.

CAPUMA was also recognized by the AMA as a semifinalist in the Collegiate Case competition, one of three semifinalists in the Outbound Sales competition and second place winner in the Marketplace Simulation Faculty competition.

The AMA Collegiate Case competition is a year-long project where top marketing students across North America analyze and prepare a marketing strategy to solve a potential business challenge for a global organization. The Outbound Sales competition is designed to test students outbound sales skills.

“Our dedicated CAPUMA team this year planned and executed sold out events and we connected with the marketing community. We did so much in a short period of time with determination and eagerness as our only experience. I look forward to seeing what CAPUMA is able to achieve in the future,” says Lopez.

The 2019-2020 CAPUMA Chapter is a team of 22 student members of the AMA, who are studying Business or Communications at CapU. Students can find out more about CAPUMA at the CAPUMA website.

Submitted by: Communications