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Retail Marketing

RMCP 172 - Retail Technology/Store Management I

3.00 credits

(4,0,0)

15 wks

Retail technology is the introductory segment to Store Management I. This course provides the student with a working knowledge of cash register systems and point of sale terminals as well as the latest in Interac technology. Store Management I is a practical application to retail marketing. Students will do buying, display, promotion, accounting, scheduling and all those managerial skills involved in operating a successful retail store.

RMCP 173 - Retail Finance/Store Management II

3.00 credits

(4,0,0)

15 wks

A continuation of Store Management I. This extension of the store management course exposes the student to daily systems analysis, banking procedures, monthly accounting practices and money management in a practical setting. A portion of this course has been set aside to do a visual marketing project where field work is required. The employment standards act is also included as part of the curriculum.

RMCP 181 - Strategic Retail Buying

3.00 credits

(4,0,0)

15 wks

This course teaches students to develop strategies and skills to be successful retail buyers and merchants. Students will apply both quantitative and qualitative methods to devise buying plans for fashion and hard line categories. What to buy, when to buy, from whom to buy, and how much to buy for specific retail formats including digital and traditional bricks and mortar. Up to the minute retail developments will be discussed and applied to course learning outcomes.