This course builds on introductory branding concepts. The student will plan, implement and assess strategic branding decisions within various contexts, including industry, ethical and social issues, globalization and innovation. The tools, frameworks and models of branding will be explored to assess brand positioning, build brand equity and manage brands over time.
BMKT 161 and 261; OR 6 NABU credits
BMKT 316 is an approved Experiential course for Cap Core requirements.
|Fall 2018 onwards|