3.00

(4,0,0)

15

Students will learn and apply destination marketing and management knowledge in an international context. This will involve understanding the impact of changing market conditions and competitive pressures and being able to develop strategies and plans to capitalize on opportunities. International case studies will provide the students with a broad overview of current examples of effective destination marketing and management.

Prerequisites

60 credits of 100-level or higher coursework including TOUR 112 or BMKT 161