3.00 credits

(4,0,0) hrs

15 wks

This course examines and evaluates consumer behaviour in the tourism industry. Students will learn key theoretical perspectives and will analyse the relationship between tourist motivation and particular tourism products. They will be able to explain the reasons for variations between market sectors, and will become conversant with recent developments in tourist psychology and tourism consumer behaviour research.

Prerequisites

60 credits of 100-level or higher coursework including TOUR 112 or BMKT 161