Students will learn about various processes of product development in a wide array of contexts. Special emphasis will be placed on designing and delivering engaging tourist experiences and evaluating opportunities in different locations and destination areas. Students will develop skills in conceptualizing products across a range of industry sectors, conducting pre-feasibility analyses, and identifying determinants of success. A key activity will be to generate a product experience for all class members to participate in and evaluate.
60 credits of 100-level or higher coursework including TOUR 225 or REC 225