This course looks at the construction of consumer culture in contemporary society. Specific attention is paid to the processes by which consumer culture is created, reproduced and sustained through the media and advertising. This course is situated in the historical and current debates on ideology, political economy and capitalism. It will also examine the processes by which the role of consumer is created and the impact and implications on personal identity and self.


45 credits of 100-level or higher coursework including 3 credits of SOC

Course Outlines

Effective Term
PDF Acrobat Adobe Reader Fall 2015 onwards