This course provides students with the skill and knowledge needed for a business to maximize growth and manage inventory. Emphasis is placed on sales as a revenue management tool and the use of a systematic process designed to optimize revenue. Through case studies students will analyze and develop pricing strategies for tourism products and services.
75 credits of 100-level or higher coursework including TOUR 205, plus one of REC 225 or TOUR 125 or TOUR 216 or TOUR 225
|Fall 2015 - Current|