3.00 credits

(4,0,0) hrs

15 wks

With today's intense global competition for tourists combined with the subjective and tangible nature of the tourism experience, operations and destinations are now compelled to analytically and methodically develop appropriate tourism products. This course will examine how to effectively develop, package and position tourism products for success in the market-place.

Prerequisites

TOUR 111 or TOUR 160 or REC 111