3.00 credits
(4,0,0)
15 wks
An introductory course indicating how to make the most out of marketing research. Through the practical applications of a research project, students will learn the elements of research design, basic methods of collecting data, analysis and reporting. Applications of Canadian and American research will be studied.
Prerequisites
[BMKT 203 or BMKT 161] and BADM 210; OR 6 NABU credits and CMNS 305
Course Outlines
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).
| Effective Term |
|---|
 Spring 2025 onwards |
| Fall 2020 - Fall 2024 |
| Spring 2019 - Summer 2020 |