BMKT 370 Social Media Marketing

The course explores new marketing and technology trends and provides a broad overview of key social media strategies, tactics, metrics and tools. It is grounded both in theory and practice, and the students will be required to participate in social networks, forums, virtual worlds, blogs and micro-blogs, applying social media tactics within an overall marketing strategy. Students will also be expected to reflect, discuss and share through peer to peer teaching, their learning from application based activities as well as readings from industry leaders.