3.00 credits
(4,0,0)
15 wks
This course is an introduction to the study of advertising as social communication. Advertising will be examined as a system for social reproduction, rather than the psychological effects or marketing strategies of individual ads and campaigns. The key objective of the course is to provide a historical perspective on the development of consumer capitalism and its distinctiveness from other social and cultural formations.
Prerequisites
9 credits of 100-level or higher coursework including CMNS 100 or ENGL 100
Course Notes
CMNS 295 is an approved Culture and Creative Expression course for Cap Core requirements.
Course Outlines
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).
| Effective Term |
|---|
 Fall 2023 onwards |