3.00 credits
(4,0,0)
15 wks
Students will learn and apply destination marketing and management knowledge in an international context. This will involve understanding the impact of changing market conditions and competitive pressures and being able to develop strategies and plans to capitalize on opportunities. International case studies will provide the students with a broad overview of current examples of effective destination marketing and management.
Prerequisites
60 credits of 100-level or higher coursework including TOUR 112 or BMKT 161 or BMKT 203
Course Outlines
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).
| Effective Term |
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 Spring 2025 onwards |