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TOUR 335 Strategic Management in Tourism

3.00 credits

(4,0,0)

15 wks

The course focuses on the formal decision making process called "strategic management". The course will help students understand how to manage a variety of internal and external variables to determine a strategic objective and achieve related outcomes. The primary course objective is to acquaint students with the process of developing a business strategy and how to implement that strategy. This will require integration of policy and planning, human resources, leadership accounting, and marketing skills and knowledge for specific goals.

Prerequisites

60 credits of 100-level or higher coursework including ENGL 100

Contact

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Student Information Services

604 984 4900
604 984 1798 (fax)
Library Building, room LB152
registration@capilanou.ca