3.00 credits
(4,0,0)
15 wks
This course examines and evaluates consumer behaviour in the tourism industry. Students will learn key theoretical perspectives and will analyse the relationship between tourist motivation and particular tourism products. They will be able to explain the reasons for variations between market sectors, and will become conversant with recent developments in tourist psychology and tourism consumer behaviour research.
Prerequisites
60 credits of 100-level or higher coursework including TOUR 112 or BMKT 161 or BMKT 203
Course Outlines
Please note: Course outlines of record posted may vary from the section syllabus distributed by each instructor (e.g. textbooks, assignments, timing of midterms).
| Effective Term |
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 Spring 2025 onwards |